Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement

Gavilanes, Jose M. (Corresponding author); Flatten, Tessa Christina; Brettel, Malte

Athens, Ga. [u.a.] : American Academy of Advertising (2018)
Journal Article

In: Journal of advertising
Volume: 47
Issue: 1
Page(s)/Article-Nr.: 4-23

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]