Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement

Athens, Ga. [u.a.] / American Academy of Advertising (2018) [Journal Article]

Journal of advertising
Volume: 47
Issue: 1
Page(s): 4-23

Authors

Authors

Gavilanes, Jose M.
Flatten, Tessa Christina
Brettel, Malte

Identifier