Advancing relationship marketing theory : Exploring customer relationships through a process-centric framework

Hütten, Antje (Corresponding author); Salge, Torsten-Oliver; Niemand, Thomas; Siems, Florian U.

New York : Springer (2017, 2018)
Journal Article

In: AMS Review
Volume: 8
Issue: 1/2
Page(s)/Article-Nr.: 39-57

Institutions

• Innovation, Strategy, and Organization Group (ISO) [816410]