Leading Mass Customization & Personalization : How to profit from service and product customization in e-commerce and beyond : 24 Expert Interviews
Piller, Frank Thomas (Editor); Walcher, Dominik (Editor)
1st Edition. - Think Consult Publishing (2017)
Book (Interview)
Institutions
- Chair of Technology and Innovation Management (TIM) [812710]
Identifier
- ISBN: 978-3-00-055115-4
- RWTH PUBLICATIONS: RWTH-CONV-233233