How Information Processing and Mobile Channel Choice Influence Product Returns : An Empirical Analysis

Seeger, Marie Kristin (Corresponding author); Kemper, Jan; Brettel, Malte

S.l.] : Proquest (2018, 2019)
Journal Article

In: Psychology & marketing
Volume: 36
Issue: 3
Page(s)/Article-Nr.: 198-213

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]