The hidden information in the facets of brand equity : an empirical investigation into the role of brand equity as a leading indicator of abnormal stock returns and idiosyncratic risk

Traub, Lukas; Brettel, Malte (Thesis advisor); von Nitzsch, Rüdiger (Thesis advisor)

Aachen (2017)
Book, Dissertation / PhD Thesis

In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: X, 182 Seiten : Illustrationen

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2017

Abstract