Ubiquitous, expensive, deceptive : an analysis of new challenges in cause-related marketing

Hans, Malte; Brettel, Malte (Thesis advisor); Schroiff, Hans-Willi (Thesis advisor)

Aachen (2018)
Book, Dissertation / PhD Thesis

In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: X, 213 Seiten : Illustrationen

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2018

Abstract

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]