A Cognitive Perspective on Consumers’ Resistances to Smart Products

Raff, Stefan Christoph (Corresponding author); Wentzel, Daniel

Cham : Springer International Publishing (2018, 2019)
Contribution to a book, Contribution to a conference proceedings

In: Smart Working, Living and Organising : IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2018, Portsmouth, UK, June 25, 2018, Proceedings / edited by Amany Elbanna, Yogesh K. Dwivedi, Deborah Bunker, David Wastell
Page(s)/Article-Nr.: 30-44


  • Chair of Marketing [812310]