Surviving on the Long Tail : An empirical investigation of the enablers of business models for mass customization startups

Oxford / Elsevier (2019, 2020) [Journal Article]

Long range planning : LRP
Volume: 53
Issue: 4
Page(s): 101886

Authors

Authors

Salvador, Fabrizio
Piller, Frank Thomas
Aggarwal, Shivom

Identifier