Surviving on the Long Tail : An empirical investigation of the enablers of business models for mass customization startups

Salvador, Fabrizio; Piller, Frank Thomas (Corresponding author); Aggarwal, Shivom

Oxford : Elsevier (2019, 2020)
Journal Article

In: Long range planning : LRP
Volume: 53
Issue: 4
Page(s)/Article-Nr.: 101886


  • Internet of Production [080067]
  • Chair of Technology and Innovation Management (TIM) [812710]