Creating a sustainable mass customization business model
Piller, Frank Thomas
Milton Park & New York : Routledge (2019)
Contribution to a book
In: Mass Customization and Design Democratization / .
Page(s)/Article-Nr.: 27-38
Institutions
- Chair of Technology and Innovation Management (TIM) [812710]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-238273