Es geht um Respekt : Customer Centricity
Piller, Frank Thomas; Ackermann, Marcus
Hamburg : Otto (2018)
Contribution to a book, Journal Article
In: Geschäftsbericht / Otto Group
Volume: 2017/18
Page(s)/Article-Nr.: 30-34
Institutions
- Chair of Technology and Innovation Management (TIM) [812710]
Identifier
- RWTH PUBLICATIONS: RWTH-CONV-238288