Personalisation = Profiting from the fact that all people are different
Piller, Frank Thomas
London : Routledge, Taylor & Francis Group (2017)
Contribution to a book (Foreword)
In: Design for personalisation / edited by Iryna Kuksa and Tom Fisher
Page(s)/Article-Nr.: XV-XVI
Institutions
- Chair of Technology and Innovation Management (TIM) [812710]
Identifier
- DOI: 10.4324/9781315576633
- RWTH PUBLICATIONS: RWTH-CONV-238286