Exploring online consumer shopping type behavior using big data clickstream information

Schellong, Daniel Andreas; Brettel, Malte (Thesis advisor); Karla, Jürgen (Thesis advisor)

Aachen (2018)
Book, Dissertation / PhD Thesis

In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: VII, 205 Seiten : Illustrationen, Diagramme

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2018

Abstract

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]