Corporate sustainability and brand equity - empirical studies on the business case for corporate sustainability

Wamsler, Stefan; Brettel, Malte (Thesis advisor); Piller, Frank Thomas (Thesis advisor)

Aachen (2018)
Book, Dissertation / PhD Thesis

In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: XI, 258 Seiten : Illustrationen

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2018

Abstract

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Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]