Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership
Wiecek, Annika; Wentzel, Daniel (Corresponding author); Erkin, Aras
Dordrecht : Springer Netherlands (2019)
Journal Article
In: Journal of the Academy of Marketing Science
Volume: 48
Issue: 4
Page(s)/Article-Nr.: 795-811
Institutions
- Chair of Marketing [812310]
Identifier
- DOI: 10.1007/s11747-019-00700-7
- RWTH PUBLICATIONS: RWTH-2019-10713