Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership

Wiecek, Annika; Wentzel, Daniel (Corresponding author); Erkin, Aras

Dordrecht : Springer Netherlands (2019)
Journal Article

In: Journal of the Academy of Marketing Science
Volume: 48
Issue: 4
Page(s)/Article-Nr.: 795-811

Institutions

• Chair of Marketing [812310]