Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership
Wiecek, Annika; Wentzel, Daniel (Corresponding author); Erkin, Aras
Dordrecht / Springer Netherlands (2019) [Journal Article]
Journal of the Academy of Marketing Science
Volume: 48
Issue: 4
Page(s): 795–811
Identifier
- DOI: 10.1007/s11747-019-00700-7
- REPORT NUMBER: RWTH-2019-10713