Private label shoppers between fast fashion trends and status symbolism : A customer characteristics investigation

Bockholdt, Katrin; Kemper, Jan; Brettel, Malte

Amsterdam : Elsevier Science (2019, 2020)
Journal Article

In: Journal of retailing and consumer services
Volume: 52
Page(s)/Article-Nr.: 101883

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]