Is Co-Creation Always Sustainable? : Empirical Exploration of Co-Creation Patterns, Practices, and Outcomes in Bottom of the Pyramid Markets
Knizkov, Stephanie (Corresponding author); Arlinghaus, Julia C.
Basel : MDPI (2019)
Journal Article
In: Sustainability
Volume: 11
Issue: 21
Page(s)/Article-Nr.: 6017
Institutions
- Chair of Technology and Innovation Management (TIM) [812710]
Identifier
- DOI: 10.3390/su11216017
- DOI: 10.18154/RWTH-2020-01016
- RWTH PUBLICATIONS: RWTH-2020-01016