Is Co-Creation Always Sustainable? : Empirical Exploration of Co-Creation Patterns, Practices, and Outcomes in Bottom of the Pyramid Markets
Basel / MDPI (2019) [Journal Article]
Sustainability
Volume: 11
Issue: 21
Page(s): 6017
Authors
Authors
Knizkov, Stephanie
Arlinghaus, Julia C.
Identifier
- DOI: 10.3390/su11216017
- REPORT NUMBER: RWTH-2020-01016