Is Co-Creation Always Sustainable? : Empirical Exploration of Co-Creation Patterns, Practices, and Outcomes in Bottom of the Pyramid Markets

Knizkov, Stephanie (Corresponding author); Arlinghaus, Julia C.

Basel : MDPI (2019)
Journal Article

In: Sustainability
Volume: 11
Issue: 21
Page(s)/Article-Nr.: 6017

Identifier

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