Is Co-Creation Always Sustainable? : Empirical Exploration of Co-Creation Patterns, Practices, and Outcomes in Bottom of the Pyramid Markets

Knizkov, Stephanie (Corresponding author); Arlinghaus, Julia C.

Basel : MDPI (2019)
Journal Article

In: Sustainability
Volume: 11
Issue: 21
Page(s)/Article-Nr.: 6017

Institutions

• Chair of Technology and Innovation Management (TIM) [812710]