The aesthetic fidelity effect
Wiecek, Annika; Wentzel, Daniel; Landwehr, Jan R. (Corresponding author)
Amsterdam / Elsevier (2019) [Journal Article]
International journal of research in marketing : IJRM
Volume: 36
Issue: 4
Page(s): 542-557
Identifier
- DOI: 10.1016/j.ijresmar.2019.03.002
- REPORT NUMBER: RWTH-2020-01211