The impact of online customer reviews on consumer purchasing behavior

Lohse, Tobias Maximilian; Brettel, Malte (Thesis advisor); von Nitzsch, RĂ¼diger (Thesis advisor)

Aachen (2019) [Dissertation / PhD Thesis]

Page(s): XIV, 206 Seiten : Illustrationen, Diagramme

Abstract

Identifier

  • REPORT NUMBER: RWTH-2020-03699