The impact of online customer reviews on consumer purchasing behavior

Lohse, Tobias Maximilian; Brettel, Malte (Thesis advisor); von Nitzsch, Rüdiger (Thesis advisor)

Aachen (2019)
Dissertation / PhD Thesis

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2019

Abstract

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]