Market orientation in large firms : a longitudinal investigation of antecedents and consequences

Peuker, Victoria Christin Eva Gerda; Brettel, Malte (Thesis advisor); Piller, Frank Thomas (Thesis advisor)

Aachen (2019)
Dissertation / PhD Thesis

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2019

Abstract

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]