Market orientation in large firms : a longitudinal investigation of antecedents and consequences

Peuker, Victoria Christin Eva Gerda; Brettel, Malte (Thesis advisor); Piller, Frank Thomas (Thesis advisor)

Aachen (2019) [Dissertation / PhD Thesis]

Page(s): XV, 218 Seiten : Illustrationen, Diagramme

Abstract

Identifier

  • REPORT NUMBER: RWTH-2020-10365