Market orientation in large firms : a longitudinal investigation of antecedents and consequences

Peuker, Victoria Christin Eva Gerda; Brettel, Malte (Thesis advisor); Piller, Frank Thomas (Thesis advisor)

Aachen (2019)
Dissertation / PhD Thesis

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2019

Abstract

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