Unraveling customer experiences in a new servicescape : an ethnographic schema elicitation technique (ESET)
Stead, Susan; Odekerken-Schröder, Gaby; Mahr, Dominik
Bingley : Emerald (2020)
Journal Article
In: Journal of service management
Volume: 32
Issue: 4
Page(s)/Article-Nr.: 612-641
Institutions
- Innovation, Strategy, and Organization Group (ISO) [816410]
Identifier
- DOI: 10.1108/JOSM-02-2020-0048
- RWTH PUBLICATIONS: RWTH-2020-11997