Unraveling customer experiences in a new servicescape : an ethnographic schema elicitation technique (ESET)

Stead, Susan; Odekerken-Schröder, Gaby; Mahr, Dominik

Bingley : Emerald (2020)
Journal Article

In: Journal of service management
Volume: 32
Issue: 4
Page(s)/Article-Nr.: 612-641