It’s a question of talent! : The interplay of design complexity and talent information on consumers’ product design responses
Grein, Marcel; Wiecek, Annika; Wentzel, Daniel (Corresponding author)
Bradford / Emerald (2020) [Journal Article]
European journal of marketing
Identifier
- DOI: 10.1108/EJM-02-2018-0092
- REPORT NUMBER: RWTH-2021-00048