Investigating customer characteristics as drivers of private label choice in fashion e-commerce

Grage, Katrin; Brettel, Malte (Thesis advisor); von Nitzsch, Rüdiger (Thesis advisor)

Aachen (2021)
Book, Dissertation / PhD Thesis

In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: XII, 166 Seiten : Diagramme

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2021

Abstract