A service design perspective on the stakeholder engagement journey during B2B innovation: Challenges and future research agenda
Lievens, Annouk (Corresponding author); Blazevic, Vera
New York, NY [u.a.] : Elsevier (2021)
Journal Article
In: Industrial marketing management
Volume: 95
Page(s)/Article-Nr.: 128-141
Identifier
- DOI: 10.1016/j.indmarman.2021.04.007
- RWTH PUBLICATIONS: RWTH-2021-05422