A service design perspective on the stakeholder engagement journey during B2B innovation: Challenges and future research agenda

Lievens, Annouk (Corresponding author); Blazevic, Vera

New York, NY [u.a.] : Elsevier (2021)
Journal Article

In: Industrial marketing management
Volume: 95
Page(s)/Article-Nr.: 128-141

Institutions

  • Chair of Technology and Innovation Management (TIM) [812710]

Identifier