Digital orientation: Conceptualization and operationalization of a new strategic orientation

Kindermann, Bastian (Corresponding author); Beutel, Sebastian; Garcia de Lomana, Gonzalo; Strese, Steffen; Bendig, David; Brettel, Malte

Amsterdam [u.a.] : Elsevier Science (2020, 2021)
Journal Article

In: European management journal
Volume: 39
Issue: 5
Page(s)/Article-Nr.: 645-657

Institutions

  • Chair of Marketing [812310]
  • Innovation und Entrepreneurship Group (WIN) [813110]

Identifier

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