"Touching" services: tangible objects create an emotional connection to services even before their first use

Nägele, Nora; von Walter, Benjamin; Scharfenberger, Philipp; Wentzel, Daniel (Corresponding author)

Heidelberg : Springer (2020)
Journal Article

In: Business research
Volume: 13
Issue: 2
Page(s)/Article-Nr.: 741-766

Institutions

• Chair of Marketing [812310]