Understanding antecedents and outcomes of private label brand choice - an empirical analysis in a multichannel context

Lukner, Stefanie; Brettel, Malte (Thesis advisor); Schroiff, Hans-Willi (Thesis advisor)

Aachen (2021)
Book, Dissertation / PhD Thesis

In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: xv, 203 Seiten : Diagramme

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2021

Abstract

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]