Toward Multisensory Customer Experiences : A Cross-Disciplinary Bibliometric Review and Future Research Directions

Stead, Susan (Corresponding author); Wetzels, Ruud; Wetzels, Martin; Odekerken-Schröder, Gaby; Mahr, Dominik

London : Sage Periodicals Press (2022)
Journal Article

In: Journal of service research : JSR
Volume: 25
Issue: 3
Page(s)/Article-Nr.: 440-459

Institutions

• Innovation, Strategy, and Organization Group (ISO) [816410]