Price promotions and "freemium" app monetization

Runge, Julian (Corresponding author); Levav, Jonathan (Corresponding author); Nair, Harikesh S. (Corresponding author)

Dordrecht : Springer Science + Business Media B.V. (2022)
Journal Article

In: Quantitative marketing and economics : QME
Volume: 20
Issue: 2
Page(s)/Article-Nr.: 101-139

Institutions

  • Chair of Marketing [812310]

Identifier