The Future of Mass Customization

Cupertino, Calif / Happy About (2009) [Contribution to a book]

Mass customization: an enterprise-wide business strategy : how build to order, assemble to order, configure to order, make to order, and engineer to order manufacturers increase profits and better satisfy customers / David J. Gardner
Page(s): xi-xiii

Authors

Selected Authors

Piller, Frank Thomas

Identifier

  • REPORT NUMBER: RWTH-CONV-096965