An exploration of the growth potential of suppliers' key account management programs as well as key accounts in the business-to-business market

Maryska, Christian; Wentzel, Daniel (Thesis advisor); Piller, Frank Thomas (Thesis advisor)

Aachen (2022)
Dissertation / PhD Thesis

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2022

Abstract

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