Antecedents and consequences of bundle purchases in an e-commerce context

von Buttlar, Marie-Therese Dorothea Julie; Brettel, Malte (Thesis advisor); Wentzel, Daniel (Thesis advisor)

Aachen (2022)
Book, Dissertation / PhD Thesis

In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: Illustrationen, Diagramme: XI, 187 Seiten

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2022

Abstract

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]