Myopic marketing and R&D management in the context of IPOs : an empirical investigation of antecedents, contingencies and anticipated consequences

Becker, Markus; Brettel, Malte (Thesis advisor); Bendig, David (Thesis advisor)

Aachen (2022)
Dissertation / PhD Thesis

In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: X, 227 Seiten : Diagramme

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2022

Abstract

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]