Myopic marketing and R&D management in the context of IPOs : an empirical investigation of antecedents, contingencies and anticipated consequences
Becker, Markus; Brettel, Malte (Thesis advisor); Bendig, David (Thesis advisor)
Aachen (2022)
Dissertation / PhD Thesis
In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: X, 227 Seiten : Diagramme
Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2022
Abstract
Institutions
- Innovation und Entrepreneurship Group (WIN) [813110]
Identifier
- RWTH PUBLICATIONS: RWTH-2023-01361