Mass Customization Thinking : Moving from Pilot Stage to an Established Business Strategy

Piller, Frank Thomas; Tseng, Mitchell M.

Singapore [u.a.] : World Scientific Publ. (2010)
Contribution to a book

In: Handbook of research in mass customization and personalization / ed. by Frank T. Piller .... - Vol. 1. Strategies and concepts
Page(s)/Article-Nr.: 1-18