The proximal self: Why material objects are particularly relevant for consumers' self‐definition

Scharfenberger, Philipp (Corresponding author); Wentzel, Daniel; Warlop, Luk; Riegler, Verena

New York, NY : Wiley Interscience (2023)
Journal Article

In: Psychology & marketing
Volume: 40
Issue: 6
Page(s)/Article-Nr.: 1196-1210

Institutions

• Chair of Marketing [812310]