The rise of social media: an empirical analysis of the effect of social media on consumers, investors, and companies

Schildmann, Micha; Brettel, Malte (Thesis advisor); Bendig, David (Thesis advisor)

Aachen (2022)
Dissertation / PhD Thesis

In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: XIII, 224 Seiten : Diagramme

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2022

Abstract

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]