Growing with smart products: Why customization capabilities matter for manufacturing firms

Schulz, Colin; Kortmann, Sebastian; Piller, Frank Thomas (Corresponding author); Pollok, Patrick

Oxford : Wiley-Blackwell (2023)
Journal Article

In: The journal of product innovation management

Institutions

• Production Engineering (ProdE) Profile Area [080022]
• Chair of Technology and Innovation Management (TIM) [812710]