Consumers' deferral of purchase decisions : a study of its antecedents and win back strategies after deferral

Schneider, Marie-Josefien Elisabeth; Brettel, Malte (Thesis advisor); Schroiff, Hans-Willi (Thesis advisor)

Aachen (2023)
Dissertation / PhD Thesis

In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: IX, 201 Seiten : Diagramme, Karte

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2023

Abstract

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]