Should service firms introduce algorithmic advice to their existing customers? The moderating effect of service relationships

von Walter, Benjamin; Wentzel, Daniel (Corresponding author); Raff, Stefan

New York, NY [u.a.] : Elsevier (2023)
Journal Article

In: Journal of retailing
Volume: 99
Issue: 2
Page(s)/Article-Nr.: 280-296

Institutions

• Chair of Marketing [812310]