The effects of TV advertising on online consumer behavior for e-commerce brands

Meder, Caroline Julia; Brettel, Malte (Thesis advisor); Paluch, Stefanie (Thesis advisor)

Aachen (2023)
Book, Dissertation / PhD Thesis

In: Edition Wissenschaft Apprimus
Page(s)/Article-Nr.: X, 230 Seiten : Diagramme

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2023

Abstract

Institutions

• Innovation und Entrepreneurship Group (WIN) [813110]