An attitudinal model of product customization

Red Hook, NY / Curran (2008) [Contribution to a book, Contribution to a conference proceedings]

Summer AMA 2008 : “Enhancing Knowledge Development in Marketing” ; proceedings of the AMA Summer Educators’ Conference ; August 8-11, 2008, San Diego, California, USA / ed.: James R. Brown ...
Page(s): 254-255

Authors

Authors

Ihl, Jan Christoph
Bonnemeier, Sebastian
Piller, Frank Thomas

Identifier

  • REPORT NUMBER: RWTH-CONV-171767