An attitudinal model of product customization

Ihl, Jan Christoph; Bonnemeier, Sebastian; Piller, Frank Thomas

Red Hook, NY : Curran (2008)
Contribution to a book, Contribution to a conference proceedings

In: Summer AMA 2008 : "Enhancing Knowledge Development in Marketing" ; proceedings of the AMA Summer Educators’ Conference ; August 8-11, 2008, San Diego, California, USA / ed.: James R. Brown ...
Page(s)/Article-Nr.: 254-255


  • Chair of Technology and Innovation Management (TIM) [812710]