Overcoming mass confusion : Collaborative customer co-design in online communities

Hyderabad, India / ICFAI Univ. Press (2008) [Contribution to a book, Contribution to a conference proceedings]

Micro Marketing: Concepts & Cases / By Pramod Rao
Page(s): 96-131

Authors

Authors

Piller, Frank Thomas
Schubert, Petra
Koch, Michael
Möslein, Kathrin

Identifier

  • REPORT NUMBER: RWTH-CONV-171773