Thesis

A study on the behavioral antecedents of smart product adoption intention

Key Info

Basic Information

Group:
Lehrstuhl für Marketing
Level:
Bachelor; Master

Supervisor

In the course digitization of industry and society, the term "smart product" increasingly gets established among academics and practitioners. A specific characteristic of smart products is the autonomous decision making. However, the related consumer behavioral antecedents and relationships prior to the adoption of such smart products are largely undiscovered. From a scientific perspective, an investigation within the ecosystem of behavioral antecedents of smart product adoption is considered as very interesting. Ideally, important implications regarding the configuration and marketing of smart products can be derived. Therefore, the main objective of this work is to quantitatively-empirically investigate some of the influencing variables and moderators in order to derive a set of sound and practically relevant implications.

Keywords: Smart product; Adoption Intention; Consumer behavior