Intertemporal Consumption in Reward Based Crowdfunding

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Basic Information

Lehrstuhl für Marketing
Bachelor; Master


In reward-based crowdfunding, consumers have to make intertempotal consumption decisions about products that still have to be realized with the finnacial support provided by the prospective consumer. In addition, there is a large temporal gap between decision making and actually receiving a particular product.

The aim of this project is to conduct empirical (experiments) or conceptual research to explore research questions from a consumerpsychological perspective.

Concrete research questions will be specified in consultation with the supervisor.

Keywords: Conusmer behavior, Consumer psychology, Crowdfunding