Thesis

Intertemporal Consumption in Reward Based Crowdfunding

Key Info

Basic Information

Group:
Lehrstuhl für Marketing
Level:
Bachelor; Master

Supervisor

In reward-based crowdfunding, consumers have to make intertempotal consumption decisions about products that still have to be realized with the finnacial support provided by the prospective consumer. In addition, there is a large temporal gap between decision making and actually receiving a particular product.

The aim of this project is to conduct empirical (experiments) or conceptual research to explore research questions from a consumerpsychological perspective.

Concrete research questions will be specified in consultation with the supervisor.

Keywords: Conusmer behavior, Consumer psychology, Crowdfunding