Digital transformation in established industrial companies - Analysis of resistances, barriers and tensions based on expert interviews

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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Technologie- und Innovationsmanagement


Today, digital transformation in general and industry 4.0 in particular offer companies many opportunities, as processes can be implemented more efficiently, more sparingly and thus more cost-effectively. Through improved communication and automation between value-added steps, there are opportunities to improve product quality, reduce production time and prevent downtime.
At the same time, companies face many challenges: New companies with an innovative business model or previous competitors with an adapted business model threaten to displace established companies. The successful implementation of business model innovations in the field of digitization thus has a disruptive potential that can lead to major competitive advantages.
However, many companies lack the core competencies to steer efforts in the field of digitization or business model innovation in the right direction. They must therefore work together with other partners, some of whom are previously unknown, and there are also various conflict potentials in the cooperation.
In the context of digital transformation and related business model innovations in industrial companies, the master thesis deals in particular with resistances, barriers and tensions as well as the successful handling of them.

An individual adaptation and focusing of the topic as well as the inclusion of a self-planned quantitative or qualitative survey may be possible after consultation.

Keywords: Digitalization, digital transformation, industry 4.0, collaboration, cooperation, tensions, contradictions, business model, business model innovation