Business models for goods delivery with micromobiles

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Basic Information

Lehrstuhl für Innovation, Strategie und Organisation


In the face of diverse challenges such as the overloading of existing infrastructures and traffic-related pollutant and noise emissions, mobility systems, especially in urban areas, are at the beginning of a profound transformation process. Political goals of this transformation process are not only the complete substitution of conventionally driven cars in urban traffic, but also the shift of traffic flows to public transport as well as to alternative means of transport. Among other things, autonomous, electrically powered micro-mobiles are also seen here, which in particular allow pedestrians to safely and comfortably carry heavy and large-volume goods. As part of the UrbANT research project, in which the Ford Research Centre is also involved, various prototypes of autonomous electric micromobiles are being developed.
Two different fields of application for the micro-mobile are conceivable: On the one hand, private users can use a micromobile to support their private shopping and luggage transport, on the other hand, professional suppliers can support transport over the last mile with such a device. In both cases, it is conceivable that the vehicle could follow the user or take over the delivery of goods fully automatically.
The development and production costs of such micromobiles will be high, so that the question arises in which scenarios such micromobiles can be operated economically and which business models make sense for this.
To answer these research questions, the scenarios and applications for autonomous, electric micromobiles will first be identified and validated by questioning potential users. Based on this, business model alternatives will be developed, which will then be evaluated with example customers and presented to the Ford Research Center.