Decision behaviour on digital social platofrms (e.g. Strava)

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Basic Information

Lehrstuhl für Marketing
Bachelor; Master


If you are interested in a thesis in the field of "decision behaviour on digital, social platforms", you are welcome to apply. In social networks such as Strava, the decision and behavior patterns of users often show exciting anomalies. These can be investigated both qualitatively and quantitatively within the scope of a thesis.

Keywords: Digital social platforms, digital marketing, consumer behaviour