Topic-independent application: Service and Technology Marketing
- Lehr- und Forschungsgebiet Dienstleistungs- und Technologiemarketing
If you are interested in a thesis in the field of Service and Technology marketing, you can apply with your own topic. Please attach a rough description of your idea to your application (e.g. in the form of a short synopsis).
Keywords: Service and Technology Marketing, Smart Services, Smart Products, High-tech products, new product development, consumer requirements and acceptance