Thesis
Employer Branding as a start-up: how can start-ups attract and recruit talent even though no strong company/product brand has been built up?
Key Info
Basic Information
- Group:
- Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
- Level:
- Master
Supervisor
Based on a literature review, this thesis shall develop an employer branding strategy in collaboration with a start-up.
Keywords: Startups, Employer Branding, Recruiting