User acceptance in the hydrogen economy

Key Info

Basic Information

Lehrstuhl für Innovation, Strategie und Organisation


Climate change can only be tackled through renewable energies. In order to counteract the weak points such as storage as well as transport, hydrogen is the ideal solution. Electrical energy can be converted to hydrogen, stored, transported more easily, and used elsewhere. However, the complex value proposition of the hydrogen economy cannot be carried by one company alone (see electromobility). By establishing an initially regional hydrogen ecosystem, all relevant partners can be connected and thus jointly focus their strengths on the market.

By means of a study within the framework of the Future Cluster Hydrogen, influences on technology communication are to be investigated, evaluated and classified. For this purpose, first a 3D model of the hydrogen landscape including all technologies along the value chain shall be conceptualized and assembled (design will be provided by CAD). This model and further information material will then be compared with other possibilities of technology communication in a field study.
The goal is to find out if and how the use of a haptic 3D model influences the attitude towards a complex system and how user acceptance can be changed by the haptic experience.

We offer flexible and regular supervision, support in learning scientific methods, and room for design to incorporate your personal interests into the thesis!
- You will investigate interesting research topics in the future industry of hydrogen
- Collaboration in the future cluster hydrogen of the RWTH (information about the future cluster:
- Space for your own ideas and interests
- Development of your economic & scientific skills
- You help to build up a regional hydrogen ecosystem
- You can help develop the business models of the future!
- You can establish practical contacts and recommend yourself for a PhD with a very good thesis

If you are passionate about the topic, please send your CV, a short cover letter and a recent grade summary to,

Keywords: user acceptance, hydrogen, marketing, consumer research, technology management, technology communication, field study