Digital HealthTech: Business Models for Digital Platforms in the Healthcare Sector

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Lehrstuhl für Innovation, Strategie und Organisation


As part of the digital transformation, the healthcare sector is gaining increasing significance for innovative business models. This thesis offers the opportunity to examine and evaluate various business models for digital health platforms or products.
To achieve this, a comprehensive overview of current digital health platforms will be provided. This analysis may include aspects such as target audiences, value propositions, monetization possibilities, partnerships, data privacy, and legal frameworks.

The objective of this work is to gain insights into successful business models and comprehend how these platforms can revolutionize the healthcare sector and enhance healthcare delivery. Furthermore, the challenges and opportunities for the implementation of such platforms in the healthcare industry will be highlighted.

Keywords: Business models, digital transformation, healthcare, digital health platforms